Did somebody say PR isn't dead? Well look at that. We've got a friend. Oh, wait, he's in PR too.

Brian Solis is smart smart smart. We're lucky to have him on our side. Here's what he's got to say (full article from PR 2.0 blog is here http://www.briansolis.com/2008/08/pr-is-not-dead.html):

"Let's not forget that some of the very bloggers who are suggesting that great products or people don't need PR are also among the first to tell you that they will not cover your news once the first person has already written about it, citing that it's "old news" - even if it's only a few minutes old. There are some incredibly adept PR professionals who can help companies do the right thing, the right way. There are also many more PR people simply working the grind and dispassionately pumping out garbage and tarnishing the PR industry in the process."

Working the grind sounds a little dirty. I don't think i'd like to become a star grind worker. But i do want to be passionate. If you know me, you know i'm passionate about lots of things and really really don't care at ALL about others. (i guess that's not so unique) In any event, the public relations industry is one of the things that I AM passionate about (others include vices like wine, tall European men, books, travel, quality time with family, a great foundation of friends that I admire, etc). So thanks, Brian Solis. We're not so extinct. We're trying to thrive.